PSA Intent

Comment on the article:

I don't think that the article is exceptionally useful for our purposes. It is very helpful for someone who actually intends to air the PSA and use it in a campaign, but we are, by necessity, doing Capstone projects targeting a niche problem. But then again, I don't think that all of our projects are suited for PSAs in general. Other than that, it is a decent article.

PSAs I liked:

https://www.youtube.com/watch?v=397IRqJRFpA&x-yt-ts=1421782837&x-yt-cl=84359240

I liked this PSA because it made its point quickly and without the usual melodrama that you see in anti-smoking PSAs. Instead of guilt-tripping, which is a stereotypical PSA tactic, it effectively uses grim humor to highlight its message.

https://www.youtube.com/watch?v=P8KAaf45g5U&x-yt-ts=1421782837&x-yt-cl=84359240#t=36

I like this anti-drug driving PSA because it used an interesting, unusual perspective to get its message across. Moreover, it got its message across while completely avoiding any direct statement about or against drug driving. I thought it was clever, entertaining, thought-provoking, and highly effective. Considering that the ad went viral, I would say that the rest of the world agrees with me.

For my PSA:

• The key point I will emphasize is that career indecision is a big problem for teenagers.
• The visuals will be infographic-esque. The audio may be a voice over, but I might go with music. It depends. A song like Taylor Swift's "A Place in this World" would be appropriate, but it might just end up being distracting. Instrumental music would probably not be distracting, but it could be hard to find something that suits the topic/message. A voice over, on the other hand, could be very boring, since it would mostly just repeat the words on the screen.
• Mine will be a serious type of PSA (but not gravely serious). 
•  At the beginning, I will probably have a Wordle (or something similar) to show what a dizzying array of choices teenagers are faced with. Then I will move onto some statistics (illustrated with vector graphics). Lastly, I will make some statement to the effect of, "This is a big problem and something must be done about it."